So a lot of agents and brokerages like to talk about their marketing, and how they get homes sold. But at the Ives Team, we believe that if you want to sell a home in 2018, you’ve got to do more than Put a sign in the yard, Put a property on the MLS, and Pray that a buyer comes along, or as we call it the 3P marketing plan. While all of those things are good, they aren’t good enough when you expect top dollar for your home!
So we decided that we should go over everything that you should expect from your listing agent when it comes to marketing your home. ne of our latest listings that we took on is a property at 42850 Jolle Court in Temecula. The owners came to us and received our listing presentation where we went over market trends, comparable properties that have sold within the last ninety days, and then our strategy for marketing their home. We agreed that we would list Jolle for just under $500,000 at $499,900. Now, I know what you’re thinking, why not go in at an even $500,000. The reason is because we understand that MOST people search for homes in $25,000 increments. For example, $450,000-$500,000, and we also understand that people USUALLY buy on the higher end of those increments. So we priced it in a way that is most likely to attract buyers who will move quickly. Once we agreed on price, it was time to begin our marketing strategy!
We created a Coming Soon property website so that interested parties can get information easily such as price and location. We are going to be driving traffic to your property listing page via Facebook ads and through our own reach. While every home is unique, they are all presented in the exact same way on listing sites. The same layout with the same information in the same places. Boring. With a unique property site you have no restrictions at all and can present your listing any way you’d like. Do you want to start with a full screen video or a closeup of a historic detail while music plays? No problem. You can have complete creative control over your own site.
Because so many people communicate almost exclusively via text message, we’ve found that a lot of Real Estate buyers are more than happy just to send a text message for more information about a property. When they do this, we are alerted instantly that someone is looking at your home or property, and besides sending them the information they requested instantly, we can then follow up with them via text or phone call in order to try and schedule an appointment with them. Want to see how it works? Text DREAM to 951-800-7824 now!
You’ve heard of YouTube right? Well, did you know that YouTube is the biggest search engine on the Web? Facebook, LinkedIn, and Instagram have started to put a lot of effort into getting video front and center on their platforms. When it comes to Real Estate, according to the National Association of Realtors as well as Google, in 2017, 86% of home shoppers used video to learn more about a specific community, and new home buyers placed an emphasis on virtual tours and videos showcasing properties they were interested in! So, we brought in a professional videographer to showcase your property. Better yet, with out understanding of how video search engines work, we are actually able to get your video on the front of a YouTube Search page!
We have sent out our announcement postcard to roughly 500 households within your immediate area to increase awareness as we prepare to go live on the market. We used the text messaging autoresponder to deliver the property website seamlessly to anyone who inquires!
Social Media Splashing
We always start out with a splash social media strategy. That means that we will place your property on all of the major social media channels like Facebook, LinkedIn, and Instagram. But so many people are doing this, sometimes it gets lost in the shuffle. So in order to stand out, we do some color and contrast on your properties picture.What we mean is that we design graphics and images that will cause social media audiences to pause and look at the ad. We do this by contrasting a lighter background picture against our logo.
After we do a splash post on all of those channels, we move to deliberately target audiences in your geographical area. We do this through our business page at The Val Ives Team. The copy (writing above the post) is intended to give enough information that will spark some interest of readers. We always give some details about the property, the location, the amount of bedrooms and bathrooms and sometimes the square footage. We always direct readers to click the included trackable link in order to get pricing information. We do this so that we can possibly set an appointment with potential buyers who are interested in your property.
A few years ago, the online branding and marketing company called Hootsuite did a study on the use of emojis in advertising. After extensive A/B Testing, they discovered that on average, Facebook posts including emojis usually showed a 30%-40% higher click-through rates and 20% lower CPC (Cost Per Click) than regular posts. That’s why we always try to include emojis in all of our posts.
We targeted all Facebook users within a 4 mile radius who are most likely to move. Each of these users are either breaking up with their significant others or starting a new life with them. 😀
ACTIVE STATUS MARKETING
We took the property live to the Multiple Listing Service on 15 June 2018! Once we gathered interest we knew it was time to take it live and increase the level of urgency and exposure immediate. Once we went live on the MLS we updated the property website and starting planning for the weekend open houses.
We are open for both Saturday and Sunday for the first week this property is listed. This is a very important time to increase awareness by keeping market time low and exposure high!
Other than plaster the neighborhood with lots of directional signage, we also run Facebook ads to very highly targeted audiences to increase the awareness and attendance of the open houses.
Jolle Ct is listed on Realtor.com.com (Property Link) which receives 39.7 million regular users.
It is also placed on Zillow and Trulia which is known as the Zillow Group, and has 73.5 million unique users across desktop and mobile devices. Which accounts for 64% of all online related real estate searches.
Property is listed on Zillow and Trulia (Property Link)Zillow.com.
Property is listed on Trulia.com (Property Link)
So after all of that, you may be asking, “So how did it do?”, or “What did it sell for?” Jolle Court recieved a very quick offer, and SOLD in 30 days, which if you understand how long it takes to actually sell a home, is remarkably fast. It SOLD for $490,000 and our buyer was able to happily begin the next chapter of their lives!
So if you or someone you know is thinking about, or interested in selling a home, property or condo. Please don’t hesitate to share this case study with them!